{"id":59739,"date":"2026-05-05T14:38:36","date_gmt":"2026-05-05T14:38:36","guid":{"rendered":"https:\/\/formatiqo.com\/?page_id=59739"},"modified":"2026-05-13T07:17:32","modified_gmt":"2026-05-13T07:17:32","slug":"content-ux-sluzby","status":"publish","type":"page","link":"https:\/\/formatiqo.com\/cs\/nase-sluzby\/content-ux-sluzby\/","title":{"rendered":"Content & UX"},"content":{"rendered":"
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Obsah a UX pro digit\u00e1ln\u00ed komunikaci<\/h2>\n

Pom\u016f\u017eeme v\u00e1m s p\u0159\u00edpravou obsahu pro weby, soci\u00e1ln\u00ed s\u00edt\u011b, prezentace i dal\u0161\u00ed digit\u00e1ln\u00ed v\u00fdstupy. Zam\u011b\u0159\u00edme se nejen na to, jak obsah vypad\u00e1, ale tak\u00e9 na to, jestli je p\u0159ehledn\u00fd, srozumiteln\u00fd a dob\u0159e pou\u017eiteln\u00fd pro va\u0161e z\u00e1kazn\u00edky.<\/p>\n

Pracujeme s n\u00e1stroji jako Figma<\/a>, Canva<\/strong> nebo Adobe Premiere Pro<\/a>. D\u00edky tomu v\u00e1m pom\u016f\u017eeme od n\u00e1vrhu webov\u00e9 struktury a UX rozvr\u017een\u00ed p\u0159es vizu\u00e1ly pro online komunikaci a\u017e po jednoduch\u00e9 video nebo multimedi\u00e1ln\u00ed v\u00fdstupy.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t

Content<\/h2>\n\t\t\n\t\t\t\t\t\t\t

Content \u0159e\u0161\u00ed, co chcete \u0159\u00edct a jak to podat srozumiteln\u011b. Pom\u016f\u017eeme v\u00e1m p\u0159ipravit obsah pro webov\u00e9 str\u00e1nky<\/strong>, soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>, prezentace<\/strong>, newslettery<\/strong> i dal\u0161\u00ed digit\u00e1ln\u00ed v\u00fdstupy.<\/p>\n

Pohl\u00edd\u00e1me, aby obsah odpov\u00eddal va\u0161\u00ed zna\u010dce, c\u00edlov\u00e9 skupin\u011b i tomu, kde ho budete pou\u017e\u00edvat. P\u0159iprav\u00edme strukturu text\u016f, n\u00e1vrhy p\u0159\u00edsp\u011bvk\u016f, podklady pro vizu\u00e1ly, obsahov\u00e9 \u0161ablony nebo materi\u00e1ly pro online komunikaci.<\/p>\n

V n\u00e1stroji Canva<\/strong> m\u016f\u017eeme z obsahu vytvo\u0159it p\u0159ehledn\u00e9 grafick\u00e9 v\u00fdstupy pro marketing, intern\u00ed komunikaci i prezentace. Podle pot\u0159eby zapoj\u00edme tak\u00e9 Adobe Premiere Pro<\/strong> \u2013 nap\u0159\u00edklad pro jednoduch\u00e9 video, \u00fapravu multimedi\u00e1ln\u00edch v\u00fdstup\u016f nebo p\u0159\u00edpravu obsahu pro digit\u00e1ln\u00ed kan\u00e1ly.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tChci p\u0159ipravit obsah<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n\t\t\n\t
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\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t

UX<\/h2>\n\t\t\n\t\t\t\t\t\t\t

UX \u0159e\u0161\u00ed, jak se u\u017eivatel v obsahu nebo na webu orientuje. Pom\u016f\u017eeme v\u00e1m se strukturou str\u00e1nek<\/strong>, rozlo\u017een\u00edm obsahu, logikou jednotliv\u00fdch sekc\u00ed i cestou u\u017eivatele<\/strong> tak, aby se snadno dostal k tomu, co pot\u0159ebuje.<\/p>\n

Ve Figm\u011b<\/strong> p\u0159iprav\u00edme n\u00e1vrhy webov\u00fdch str\u00e1nek, wireframy<\/strong>, rozvr\u017een\u00ed landing pages<\/strong> nebo podklady pro dal\u0161\u00ed v\u00fdvoj. Zam\u011b\u0159ujeme se na p\u0159ehlednost, pou\u017eitelnost a n\u00e1vaznost obsahu \u2013 od hlavn\u00edho sd\u011blen\u00ed p\u0159es jednotliv\u00e9 bloky a\u017e po CTA prvky.<\/p>\n

C\u00edlem nen\u00ed jen hezk\u00fd n\u00e1vrh, ale takov\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed obsahu, kter\u00e9 d\u00e1v\u00e1 smysl n\u00e1v\u0161t\u011bvn\u00edk\u016fm webu i lidem, kte\u0159\u00ed s materi\u00e1ly d\u00e1l pracuj\u00ed. UX tak pom\u00e1h\u00e1 propojit obsah<\/strong>, vizu\u00e1ln\u00ed podobu<\/strong> a praktick\u00e9 pou\u017eit\u00ed<\/strong> digit\u00e1ln\u00edho v\u00fdstupu.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tChci navrhnout UX<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n\t\t\n\t\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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N\u00e1stroje pro content a UX<\/h2>\n

Podle typu projektu vol\u00edme n\u00e1stroje, kter\u00e9 nejl\u00e9pe odpov\u00eddaj\u00ed obsahu, form\u00e1tu i po\u017eadovan\u00e9mu v\u00fdstupu. D\u00edky tomu v\u00e1m pom\u016f\u017eeme p\u0159ipravit webovou strukturu<\/strong>, vizu\u00e1ln\u00ed obsah<\/strong>, prezentace<\/strong>, p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> i video<\/strong> nebo dal\u0161\u00ed digit\u00e1ln\u00ed materi\u00e1ly.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Figma<\/h2>\n\t\t\n\t\t\t\t\t\t\t

Pro n\u00e1vrh webov\u00fdch str\u00e1nek, UX rozvr\u017een\u00ed<\/strong>, wireframy, landing pages a podklady pro dal\u0161\u00ed v\u00fdvoj<\/strong>. Ve Figm\u011b pom\u016f\u017eeme navrhnout strukturu obsahu<\/strong> tak, aby byla p\u0159ehledn\u00e1, srozumiteln\u00e1 a dob\u0159e pou\u017eiteln\u00e1.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tV\u00edce o Figm\u011b<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n\t\t\n\t
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Canva<\/h2>\n\t\t\n\t\t\t\t\t\t\t

Pro tvorbu vizu\u00e1l\u016f, prezentac\u00ed, p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00ed s\u00edt\u011b, obsahov\u00fdch \u0161ablon a dal\u0161\u00edch digit\u00e1ln\u00edch materi\u00e1l\u016f. V Canv\u011b<\/strong> dok\u00e1\u017eeme z va\u0161ich podklad\u016f p\u0159ipravit v\u00fdstupy, kter\u00e9 m\u016f\u017eete snadno pou\u017e\u00edt v marketingu<\/strong>, intern\u00ed komunikaci<\/strong> i online kan\u00e1lech.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tV\u00edce o Canv\u011b<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n\t\t\n\t
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Adobe Premiere Pro<\/h2>\n\t\t\n\t\t\t\t\t\t\t

Pro tvorbu a \u00fapravu vide\u00ed<\/strong>, st\u0159ih<\/strong>, \u00fapravu multimedi\u00e1ln\u00edch v\u00fdstup\u016f a p\u0159\u00edpravu obsahu pro digit\u00e1ln\u00ed komunikaci<\/strong>. Adobe Premiere Pro vyu\u017e\u00edv\u00e1me tam, kde je pot\u0159eba dodat obsahu pohyb, rytmus nebo vhodnou podobu pro online pou\u017eit\u00ed.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tV\u00edce o Premiere Pro<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n\t\t\n\t\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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Pot\u0159ebujete p\u0159ipravit obsah nebo UX n\u00e1vrh?<\/h3>\n

A\u0165 u\u017e m\u00e1te hotov\u00e9 podklady, rozpracovan\u00fd web, n\u00e1pad na kampa\u0148 nebo jen p\u0159edstavu, co pot\u0159ebujete komunikovat, pom\u016f\u017eeme v\u00e1m d\u00e1t obsahu jasnou strukturu, srozumitelnou podobu a praktick\u00e9 vyu\u017eit\u00ed.<\/p>\n