What is WordPress, and when is it best to have website localisation done professionally?
WordPress is a content management system for creating and managing websites. When used with WPML, it allows you to create multilingual websites, manage translations, and work with content for different language versions.
In practice, however, it is often not enough to simply translate the texts and post them back on the website. For a multilingual website, it is necessary to ensure the structure of the content, URLs, metadata, forms, buttons, navigation, images, language consistency, and technical translation settings are all in order.
You provide the web content, and we process it so that the language versions look professional and are ready for actual use.
When to use translation and localisation of content in WordPress
This service is particularly useful when:
- You need to translate a WordPress website
- You use WPML and want to process content via XLIFF
- You are developing a multilingual website for international markets
- You need to update the language versions regularly
- You want to standardise terminology across the website
- You don’t want to handle the export, import, and review of translations internally
- You need SEO translation and SEO localisation of your content
- You want to use the WPML Cloud Connector to streamline your workflow
Why choose Formatiqo for your WordPress website localisation
When it comes to web content, simply translating individual pages isn’t enough. After translation, the entire website must function properly in terms of language, technology, user experience, and business operations.
- One partner for the entire process – We provide translation, proofreading, typesetting, graphic design, and the final output.
- Preserving the original appearance – When making changes, we make sure that the graphics remain professional, easy to read, and visually consistent.
- Experience with multilingual materials – We work with various language variants including non-Latin-based languages.
- Technical inspection of outputs – We monitor parameters that are important for print and web and other digital applications.
- Opportunity for long-term collaboration – For recurring content, we help maintain consistency across versions, campaigns, and updates.
How we can help you with WordPress
We provide support wherever there is a need to integrate translation, localisation, technical preparation, and the management of multilingual web content. These are most often corporate websites, product pages, landing pages, blogs, online stores, customer portals, or regularly updated content.
Website translation with control over the content
If you use WPML, we can work with the traditional XLIFF-based process. The content is exported from WordPress, translated, checked and then prepared for import back into the website.
This process is mainly suitable for smaller volumes of content, one-off localisations or projects where you want greater control over the export, editing and import.
Faster processing of a multilingual website
With larger websites or regular updates, it is important that the content does not have to be copied back and forth manually. That is why we can use the WPML Cloud Connector, which links WordPress to the translation system.
As a result, content is transferred more efficiently, processing is faster and it is easier to keep track of what has been translated, updated or is ready for publication.
Localisation of web content
We prepare content for different markets and language versions. We do not just handle the translation itself; we also make sure that the text suits the target audience, local conventions and the brand’s way of communicating.
During localisation, we keep an eye on terminology, style, CTA elements, navigation, forms, microcopy, metadata and the content of the individual pages.
SEO translation and SEO localisation
We can help you create web content that makes sense not only to users but also to search engines. SEO translation and SEO localisation are particularly useful for corporate websites, product pages, articles, landing pages, and multilingual campaigns.
We can work with titles, meta descriptions, headings, keywords, internal linking, and natural content adaptation for a specific language market.
Translation of screenshots and visual materials
When it comes to websites, it’s often not enough to simply translate the plain text. If the content includes screenshots, graphics, banners, or images with text, we will also handle their localisation.
This ensures that a multilingual website remains consistent not only in terms of text but also visually.
Regular updates to a multilingual website
If you frequently update your website, add new pages, or update product content, we can help you set up a long-term workflow.
For regular updates, we ensure consistency in content, terminology, translation memory, technical preparation, and the quality of individual language versions.
Output validation for web use
With a multilingual website, it’s all about the details. That is why we check not only the translation, but also the content structure, links, CTA elements, metadata, correct character display, and consistency across the different language versions.
We prepare the results so that they are suitable for publication, further editing, and long-term website management.
A professional result depends on the details
For a website designed for multiple markets, it is necessary to pay attention not only to the language, but also to the content structure, SEO elements, links, technical settings, and consistency across versions.
What you gain from professional processing
- a finished output without manual retyping in WordPress: no exports, imports or transferring of text between systems to deal with,
- translation, localisation and technical preparation in one place: everything is handled by a single team, with no complicated coordination,
- a consistent multilingual website: we keep terminology, style and structure aligned across language versions,
- better control over the content: WPML, XLIFF or the WPML Cloud Connector make it easier to manage translations and updates,
- outputs ready for publication: we deliver the content so that you can continue working with it in WordPress.
What we check in the outputs
- the structure of the web content,
- correct display of Czech and foreign-language characters,
- links, CTA elements, forms and navigation,
- titles, meta descriptions and other SEO elements,
- export and import via WPML or XLIFF,
- continuity between language versions,
- consistent terminology and style,
- regular content updates,
- a final check before handover.
Typical WordPress projects
With WordPress, we primarily assist with web content that requires a combination of linguistic accuracy, technical preparation, SEO, and long-term management of language versions.
We typically process:
- Corporate websites
- Product pages
- Landing pages
- Blog posts
- E-shops and catalogue content
- Customer portals
- Multilingual websites for foreign markets
- Content processed via WPML and XLIFF
- Websites with regular updates
- SEO translation and SEO localisation
Who should use WordPress website localisation?
This service is ideal for companies that need to manage a multilingual website professionally but do not want to handle exports, imports, translations, content review, and technical preparation in-house.
It most often helps:
- Marketing teams that manage company websites, landing pages, and campaigns
- Companies that communicate internationally and need to standardise their terminology and website style
- E-commerce teams that prepare product and catalogue content for multiple markets
- Content teams that regularly publish articles and news
- Technical teams that don’t want to manually transfer content between systems
- Companies that want to have translation, localisation, SEO, and technical preparation done all in one place